Posted on


Media contact: David Byrd at 602-321-7175 &
Byrd/Hollinger/Belardi, which will be attempting to place James Davison in the 102nd running of the Indianapolis 500 in partnership with AJ Foyt Racing, is pleased to announce its newest sponsor — PROBALANCE PROTEIN WATER.
In 2011, PROBALANCE, INC launched with an idea to offer the healthiest, best tasting functional beverages for everyday life. PROTEIN WATER ( and Protein Shots are great for anyone who is looking for a healthy hydrating alternative to the sugary, artificially sweetened, artificially colored sports hydration beverages in the marketplace. Top professional athletes, moms, dads and kids are using PROBALANCE PROTEIN WATER every day.


Speaking to their latest foray into the world of motorsports, Paul Harris, VP of Business Development says “We are very excited about this partnership and can’t wait to see our PROTEIN WATER logo on the #33 cars at both the Indy 500 and the Freedom 100. James Davison and Chris Windom will be perfect ambassadors for our brand, and our Indy program will be a fantastic addition to our World Challenge sponsorships, as the auto racing world has proven to be a great platform for our PROBALANCE Products. With PROTEIN WATER, we help these amazing athletes stay hydrated and energized during the race, while also helping them recover after a race.”
David Byrd added: “We couldn’t be happier to have a partner like PROBALANCE and to represent PROTEIN WATER through the Foyt/Byrd/Hollinger/Belardi Indy 500 program and the Belardi/Byrd/Baldwin Indy Lights effort. Their enthusiasm for sports in general and motorsports in particular is awesome, and we know their products are second to none. It’s exciting to have them on board and we hope to give them a heck of a ride with us this May and beyond.”
Not just another sports drink, PROTEIN WATER is preservative free, gluten free, lactose free, and sugar free. It is the only water that delivers B12, B6, Vitamin C, Vitamin D, Ginseng, Cayenne, and Royal Jelly, while also being the only beverage on the market today that includes all five essential electrolytes that are found naturally in the body. PROTEIN WATER is naturally sweetened with stevia and monk fruit, providing great taste without the sugar, and is available at retailers across the country.


About Jonathan Byrd Racing: Jonathan Byrd’s Racing was founded by the late Jonathan Byrd in 1982. In its various forms, Jonathan Byrd’s Racing has successfully fielded 19 entries in the Indianapolis 500 beginning in 1985, scoring 6 top ten finishes, with a best finish of 5th in 2005. A Jonathan Byrd’s Racing car currently holds the all-time Indianapolis 500 1 and 4 lap qualifying records (Luyendyk ’96). Jonathan Byrd’s Racing has won two IndyCar races (Luyendyk – Phoenix ’96, Paul Jr – Texas ’98), along with two United States Auto Club National Midget Championships (’86,’87).”
About Hollinger MotorSport: Hollinger MotorSport was founded by motorsports executive and enthusiast, Brad Hollinger. Brad is Chairman and Chief Executive Officer of Vibra Healthcare, an American specialty acute care hospital company, and The Hollinger Group, a senior care company. Additionally, Brad is a shareholder, board member, and non-executive director of Williams Grand Prix Holdings PLC, and is the second largest stakeholder in the team behind Sir Frank Williams.


About Belardi Auto Racing: Belardi Auto Racing is an organization comprised of experienced individuals in the racing industry with an aggressive growth strategy and a strong commitment to finishing up front. No stranger to winning, team members have been achieving success in both the amateur and pro ranks for a decade, winning numerous junior formula car races and championships. Based in Brownsburg, IN, Belardi Auto Racing won the 2014 Indy Lights Presented by Cooper Tires championship and has scored multiple race wins in both Indy Lights and the Cooper Tires USF2000 Championship Powered by Mazda, including the Freedom 100 at Indianapolis and prestigious races like the Long Beach Grand Prix, the Grand Prix of St. Petersburg and the Toronto Indy and events at tracks such as the Milwaukee Mile, Pocono, Road America, Watkins Glen and Laguna Seca.

  • Facebook - Black Circle
  • Twitter - Black Circle
  • Instagram - Black Circle